Securing a Hermès Birkin bag is no small feat. Known for its exclusivity and craftsmanship, the Birkin is highly coveted. Here’s how you can increase your chances of bing a Hermes birkin from a Hermes store.

Build a purchase history

To qualify for a Birkin or Kelly, you need an extensive purchase history with Hermès. This often means spending a significant amount on other Hermès products. Some shoppers report needing to match the price of a Birkin in other purchases before being offered the opportunity to buy one.

Buy the right Hermès products

Not all purchases are equal. Hermès values customers who buy across different product categories such as ready-to-wear, jewelry, and homeware. Entry-level items like bracelets or belts might not carry as much weight.

Understand the “Hermès game”

This practice, often called “the Hermès game,” involves forming a relationship with a sales associate and demonstrating genuine interest in the brand. Educate yourself on Hermès leathers and colors to show your commitment.

Alternatives to buying a Birkin from Hermès

If the Hermès store route sounds daunting, consider buying your Birkin from a reseller. On our comparison page you find a variety of both new and vintage Birkins from trustworthy resellers.

Find your next Birkin here